Dental marketing audit

Dental Marketing Audit for Clinics in India

A dental marketing audit from Dental Marketing Online reviews your Google Ads, Google Business Profile, SEO and tracking in one pass. You get a written list of what is working, what is wasting money and what to fix first, whether or not you work with us afterwards.

Your work is led by , who has worked with dental clinics on Google Ads, Google Business Profile and SEO for 5 years.

Illustration of an audit checklist covering ads, profile, search and tracking Audit areas AdsProfileSearch
Ads · Profile · SEOWritten findings
ForDentists & dental clinics
CoversAds, profile, SEO, tracking
OutputWritten fix list
FeeConfirmed in writing
Quick answer

A dental marketing audit from Dental Marketing Online is a written review of your Google Ads, Google Business Profile, SEO and tracking, ending in a prioritised fix list. It shows where enquiries are lost or money is wasted. It does not promise results.

Written by , Founder, working with dental clinics on Google Ads, Google Business Profile and SEO for 5 years. Last reviewed .
01 Overview

What Is Dental Marketing Audit?

Many clinics run some mix of Google Ads, a Google Business Profile and a website, but nobody has checked how the parts work together. An audit looks at each channel, the tracking behind it and the path from a search to a call or WhatsApp message, and reports what it finds.

It covers Google Ads, your Google Business Profile (GMB), SEO and call tracking. If your concern is only your Maps listing, the Google Business Profile (GMB) audit is a smaller, focused review.

You can act on the findings yourself, with another provider or with us. Our guide on the dental marketing audit checklist shows what we look at.

An audit is useful when you want an outside view before spending more, or before changing agency.
02 Fit

Is Dental Marketing Audit Right for Your Practice?

It usually suits you if

  • You spend on marketing but cannot say what works
  • You are thinking of changing agencies and want a second opinion
  • You are about to increase ad spend
  • Enquiries have dropped and you do not know why
  • You want a fix list you can act on, with or without us

It usually doesn't suit you if

  • You want guaranteed results from the audit alone
  • You cannot share access to your ad account or profile
  • You want the audit to be a sales pitch
  • You want us to fix everything within the audit fee

Not sure which side you are on? We will tell you honestly after looking at your clinic.

03 Common problems

What Problems Does a Dental Marketing Audit Usually Find?

Across ads, profile and search, audits often turn up the same kinds of issues:

Wasted ad spend

Broad keywords, missing negative keywords and poor location settings use budget on clicks that never become enquiries.

An incomplete profile

Wrong categories, missing services or unanswered reviews reduce how often your listing appears and gets chosen.

Thin or slow pages

Treatment pages that are slow on mobile or say little give visitors no reason to act.

Tracking gaps

Calls and WhatsApp chats not counted mean nobody knows which channel works.

04 What is included

What Does Dental Marketing Audit from Dental Marketing Online Include?

The audit covers four areas. If a channel is not in use, we note that rather than invent findings.

Google Ads review

Account structure, keywords, search terms, ad text, location settings, budget and conversion tracking.

Google Business Profile review

Categories, services, hours, photos, reviews, posts and consistency with your website.

Search and website review

Mobile speed, treatment pages, indexing and how you appear for key searches.

Tracking review

Whether calls, WhatsApp clicks and forms are counted correctly, and linked to bookings.

Want to see which of these your clinic needs first?

05 Process

How Does Dental Marketing Audit Work, Step by Step at Dental Marketing Online?

01

Access

You give us view access to your ad account, profile and website analytics, or we review what is public.

02

Review

We check each area against Google's published guidance and good practice.

03

Prioritise

We rank findings by effect and effort, so the first fixes are clear.

04

Report

You receive a written report with findings, evidence and a fix list.

05

Walkthrough

We go through it on a call and answer questions. The decision on next steps is yours.

We separate what is broken from what is a matter of opinion, and say which is which.
06 Cost

How Much Does Dental Marketing Audit Cost?

The audit is a one-time fee for the written report and walkthrough. If you later work with us, we confirm that scope and fee separately.

ItemWhat it coversWho you pay
Audit feeReview, written report and walkthrough callDental Marketing Online
Any fixesOnly if you choose to proceed, quoted separatelyDental Marketing Online or another provider
Ad spendNot part of the auditGoogle

We confirm the audit fee and what it includes in writing before we begin. GST applies where charged.

What moves the cost up or down

The audit fee depends on how many channels you use, the size of your ad account and the number of branches.

The report is yours to keep and use with any provider.

Want a cost estimate for your clinic?

07 Tracking

How Do We Check Tracking in a Dental Marketing Audit?

Tracking decides whether any other finding can be trusted, so we check it first.

CheckWhat we look for
Call trackingWhether calls from ads, profile and site are counted, and with what minimum length
WhatsApp clicksWhether clicks that start a chat are counted separately
Conversion settingsWhether the ad account counts the right actions and not accidental clicks
Link to bookingsWhether anyone records which enquiries became booked and attended visits

Read how we define results on how we measure results, and see the sample monthly report.

08 Compliance

How Does Dental Marketing Online Keep Dental Marketing Audit Within the Rules?

We review ads and pages against Google's policies and the rules that apply to dentists in India, including Dental Council of India ethics rules and ASCI guidelines. We flag claims such as guarantees or superlatives and unsupported outcomes. Confirm your own position under the rules that apply to you.

We view only what you share and keep it confidential. We do not need patient names or records, and we will not ask for them. See our privacy policy.

09 Next step

What Happens When You Message Us About Dental Marketing Audit?

Send us your clinic name, city and which channels you use on WhatsApp, or call. We reply with what access we need and the fee in writing before we begin.

10 Timeline

What Does a Dental Marketing Audit Take?

Day 1

Fee and scope confirmed in writing, access shared.

Days 2 to 5

Review of ads, profile, search and tracking.

Days 6 to 7

Written report prepared with a prioritised fix list.

After the report

Walkthrough call. You decide on next steps.

Time depends on how quickly access is shared and how many channels and branches are reviewed.

11 Limits

When Does Dental Marketing Online Say No to Dental Marketing Audit?

We advise against starting, or ask you to wait, in these situations:

No access shared

Without view access we can only review what is public, which limits the findings.

Results promised

An audit finds issues. It does not promise that fixing them brings a set number of enquiries.

A rushed decision

We will not pressure you to sign up for ongoing work.

Patient information

We do not need and will not take patient data.

You keep the report, whatever you decide next.
12 Results

How Does Dental Marketing Online Measure Results for Dental Clinics?

We do not publish round numbers or unlabelled percentages. When we share a client result, it comes with the client's written consent, the period, the ad spend where relevant, what counted as a lead and where the data came from. Until a case study meets that standard, we do not publish it.

What you can expect to see from us:

  • Findings with screenshots or data as evidence
  • A ranked fix list: do first, do next, do later
  • Where money is being wasted, if anywhere
  • A tracking check and what to add

You get written findings, a ranked fix list and no pressure to continue.

4Areas reviewed
1Written fix list
0Results promised
13 Why us

Why Choose Dental Marketing Online for Dental Marketing Audit?

Founder, Dental Marketing Online. Works on Google Ads, Google Business Profile and SEO for dental clinics, and reviews each clinic's plan personally.

Dental clinics only

We know what a healthy dental ads account, profile and site look like.

Across all three channels

Google Ads, Google Business Profile and SEO are reviewed together.

Plain language

Findings are explained so you can act on them, with or without us.

No lock-in

The report is yours. Next steps are your choice.

You get a clear, independent picture before you spend or change anything.

Want to see how your clinic compares before you decide?

14 Where we work

Where Does Dental Marketing Online Work, and How Can You Reach Us?

We manage Google Ads, Google Business Profiles and SEO for dental clinics across India, remotely. We do not claim a local office in any city.

Phone and WhatsApp: +91 97665 07733.

15 FAQ

Dental Marketing Audit: Frequently Asked Questions

What is a dental marketing audit?

It is a written review of your Google Ads, Google Business Profile, SEO and tracking, with a prioritised list of fixes. It shows what is working, what is wasting money and what to do first.

How much does the audit cost?

It is a one-time fee for the report and a walkthrough call. We confirm the fee and what it includes in writing before starting.

What access do you need?

View access to your Google Ads account, Google Business Profile and website analytics where you have them. We do not need patient information.

Do I have to hire you after the audit?

No. The report is yours to use with any provider or by yourself.

Will the audit guarantee more enquiries?

No. An audit identifies issues and priorities. Results depend on what is fixed and many factors we do not control.

What if I only use some channels?

We review what you use and note what is missing, without inventing findings for channels you do not run.

How long does the audit take?

Usually about a week once access is shared, depending on the channels and branches.

Is a Google Business Profile audit separate?

Yes. If you only want your Maps listing reviewed, the Google Business Profile (GMB) audit is a smaller, focused review.

Written by

Founder5 years in dental clinic marketingGoogle Ads, Google Business Profile, SEO

Santosh runs Dental Marketing Online and writes and checks every page on this site. Last reviewed . Next review .

Get started

Ready to Start Dental Marketing Audit?

Message us on WhatsApp or call with your clinic name and city. We will reply with what we would look at first.

Phone and WhatsApp+91 97665 07733
Service areaDental clinics across India, remote service
CallWhatsApp